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unmistakableguidelines’ Frequently Asked Questions

  • Research, Not Magical Manifesting, Etc

    Our most popular guests tend to be the ones that are able to back up what they're talking about with research and mental models. Some good examples are The Science of Being Single and Happy, The Neuroscience of Goals, and The Link Between, Attention, Elite Performance and Happiness. 

  • What do you look for in a podcast guest?

    People always ask us what we look for in podcast guests. And the thing we say is "if there was a formula, it wouldn't be unmistakable." That being said, there are a few things that our favorite guests have in common. According to Simon Sinek, our why is that we're obsessed with people who are good at unusual things. So, if you're the words best yo-yo artist, we'd love to hear from you. If you're a Facebook marketing expert, or anything of the sort, it's nothing personal, but you're not for us.

  • Stories, Not Tactics

    Our goal is to entertain first, and educate second. Great stories are what resonate with our audience. A few examples are this guy who robbed 30 banks, or this guy who was a fugitive on the run. And no you don't have to commit a crime to become a guest. Besides, that would make it difficult for us to interview you. 

  • Don't Just Send a List of Accolades

    Every guest on the podcast has an impressive list of professional accomplishments. But that's of little interest to us. We want to know who you are as a person. If everything in your pitch is something we could learn from looking at your Linkedin Profile, we'll say no.

  • What We Hate

    If you're a book publicist, please read this post on how to pitch a podcast guest. Having published two books, we know your job is to get publicity for the author. But we delete 90 percent of galley letters. Don't tell us why your author is fantastic. Tell us why they'd be amazing for our listeners.