People always ask us what we look for in podcast guests. And the thing we say is "if there was a formula, it wouldn't be unmistakable." That being said, there are a few things that our favorite guests have in common. According to Simon Sinek, our why is that we're obsessed with people who are good at unusual things. So, if you're the words best yo-yo artist, we'd love to hear from you. If you're a Facebook marketing expert, or anything of the sort, it's nothing personal, but you're not for us.